WISTAR RFID Program
Client: SSI Schaefer
In order to capitalize on the roll-out of cutting edge technology in their market, SSI Schaefer’s new RFID program called for a clear and unique communication of an innovative, yet relatively unknown customer service tool. With the challenge of incorporating a secondary mark to Schaefer’s existing brand platform, Burke created a complementary identity, including the program name and logo. By creating a strong program name with an acronym that doubled as a program tagline, the service offering is easily and clearly communicated.
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